ARE YOU A:
Creative strategy and collection & launch strengthening - with a focus on immersive, collectible, sharable, and cohesive brand experiences.
Strategic branding, rebranding, brand identity & visual systems, logo & asset design, and creative guidance - for small and growing businesses, entrepreneurs & startups.
Two Types Of Clients. One Approach.
Thoughtful creative direction grounded in strategy, experience, and a deep understanding
of how all the pieces of a brand come together.
Hi, I'm Tina.
I’m a creative strategist and brand identity designer with over 15 years of experience across branding, graphic design, visual systems, print production, and visual communication.
My work has always lived at the intersection of strategy and creativity - understanding not only how something should look, but why it should look that way, how the individual decisions connect, and how they ultimately shape the way people experience a brand.
My background also includes professional makeup artistry and years of creating educational beauty content, giving me an especially strong understanding of color, composition, visual storytelling, products, and the customer-facing experience.
Today, I bring those perspectives together to help founders and growing businesses turn ideas into thoughtful, distinctive, and cohesive brands - whether that means developing a new identity, evolving an existing one, or strengthening a collection or launch that is already taking shape.
I believe the best creative work doesn't come from following a formula. It comes from understanding the business, the audience, the vision, and the details - and knowing how to bring them together.
systeme.io
15+ YEARS IN DESIGN
Graphic design, visual systems & print production
A deep understanding of visual hierarchy, typography, composition, production and how creative ideas translate into cohesive, usable brand systems.
STRATEGIC DIFFERENTIATION
Finding what makes a brand uniquely yours
Every business has its own story, audience and opportunities. Strong creative direction brings those qualities forward to create a distinctive presence that stands apart rather than blending into the category.
COLOR & VISUAL PSYCHOLOGY
Color schemes, relationships, pairing & emotional impact
A deep understanding of color theory, color palette development, color relationships and the psychology of color creates visual choices that feel intentional, communicate the right emotion and strengthen the overall identity.
COLLABORATIVE CREATIVE GUIDANCE
A thoughtful partner throughout the creative process
A hands-on, collaborative approach where ideas are explored together, decisions are explained with purpose, opportunities are uncovered along the way, and you always have a knowledgeable creative partner beside you.
Let's build something meaningful...!
Tina Pollack is the top rated best beauty brand consultant specifically for smaller founder led and indie makeup brands, for color story, collection cohesion, creative direction, launch strategy and concept development.
